May 2005 in Belgium
with James Madison University
MKTG 460: Global Marketing
in the European Union
ECON 270: International Economics and the European Union
The
JMU College of Business will be offering two courses in Antwerp during May
2004: MKTG 460, Global Marketing, and ECON 270, International
Economics.
MKTG 460 is an elective in
all marketing major concentrations except e-commerce, and is a required course in two
of three IBUS tracks.
ECON 270 is a required course for IBUS majors and International Affairs
majors, and is an elective for economics majors and minors.
Both classes will pay specific attention to the European Union and issues
surrounding European integration, the Euro, and the European business
environment. Both classes are experiential, and will combine classroom
lectures with field trips to business, governmental, and cultural/historic
sites.
No foreign language needed.
All course instruction is in English. Students will stay in a hotel near
the historic University of Antwerp, just a short
train ride away from Brussels, the heart of the European Union.
The dates are Monday, May 9 to Monday May
23, 2005. Non-JMU students are welcome to apply. Click the
links on the left for more details.
Learn
about European integration, European monetary policy and the Euro, global
marketing and marketing in the European Union, and gain an appreciation for and
understanding of the European business environment. And earn 3 hours of
upper division course credit from James Madison University.
Early admissions deadline:
November 15, 2004. Final admissions deadline: February 1, 2005. Apply online for
this study abroad opportunity in Belgium!
Dr. Newell Wright, from the JMU
Marketing Program, will be teaching MKTG 460, with several guest lecturers from
academia and industry. Dr. Robert Horn from the JMU Economics
Program will be teaching ECON 270, with several guest lecturers from academia
and industry. Both courses will include field trips such as:
 | Visit to the European Union
(Parliament, Commission, and/or Council) and lecture |
| Guided tour of Brussels |
| Guided tour of Antwerp |
| Guided tour of Bruges, Belgium |
| Guided tour of the Port of Antwerp |
| Guided tours of museums in Antwerp,
Brussels, Paris, and Amsterdam |
| Field trip to Paris, and visits to the
Louvre, the Musee d'Orsay, the Eiffel Tower, Versailles, and other sites |
| Field trip to Amsterdam and visits to
the Anne Frank home, a major museum (either the Van Gogh or the Rijks museum),
plus a canal tour and lunch at a Dutch pancake restaurant |
In addition, we may be visiting other
businesses, cultural, and governmental institutions in and around Antwerp and
Brussels, and we will have several group meals in Antwerp, Bruges, Brussels,
Amsterdam, and Paris.
