COB 300 is an integrated
learning experience consisting of four courses, taken
concurrently, which introduces the fundamental conceptual tools
of finance, management, marketing, and operations in such a way
as to establish their mutual relevance and interdependence.
Students work in project teams on tasks that require the
application of conceptual tools from each of the functional
areas. COB 300 is the gateway into James Madison University’s
College of Business and is taken by all business majors. Use
the links above to learn more about this amazing experience.