• Advertising Age - Provides top news stories about the advertising industry.
• Ad Candy and Ad Candy Blogspot - Where consumers make the ads.
• Ad Council - Provides public service messages. Check out their campaigns page. 
• Advertising Legal Resources - A comprehensive list provided by the University of Texas at Austin.
• AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database archive. A unique global resource for advertisers and ad agencies, comprising many thousands of English-language commercial advertising slogans, business, company, product or brand marketing slogans, taglines or tag lines, claims, straplines, theme lines, endlines, payoffs, signatures, base lines, slogos (the slogan by the logo) and catchphrases. These are often unregistered, and hard to find in standard trademark registers or directories.
• Advertising World - This is one the most extensive collections of advertising-related links in the world.
• American Advertising Federation -
• American Association of Advertising Agencies
• Crash Course in Advertising
• History of Advertising Resources
• IKEA Lamp Ad
• Subliminal Advertising Links

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• How to apply the hierarchy of effects to diagnose brands (.ppt)

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• Amazing Bad Radio Commercial Generator
• Broadcast.net - A coalition of professional broadcast industry equipment manufacturers, service providers and distributors.
• Internet Press Guild - The media watchdog group which promotes accuracy in news reporting.
• Links to Broadcast Media -
• Newslink - Links to radio, TV, regional, and virtual networks. Including search by state.
• Radio AdInfo.com - A research notebook for radio advertisers.
• Research Department Primer - This is a document containing basic information and terminology related to audience research. 

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• Ad Campaign Uses Humor to Fight Colon Cancer
• Are you Left-brained or Right-brained?
• Sites to visit for examples of advertising creativity:
  • Commercial Closet - Specializing in advertising aimed at gay consumers or containing gay-themed content. 
  • http://ecreativesearch.com/ - Limited number of viewable commercials.
  • superbowl-ads.com The name says it all.
  • http://www.adcritic.com/
• http://www.cool-2b-real.com/ is a website, sponsored by BEEF producers, targeting young girls to try to stop them from becoming vegetarians.
• The History of Betty Crocker
• http://www.loweworldwide.com/intro.html

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• Choosing Effective Lists
• Crash Course in Direct Marketing
• National Do Not Call Registry
• Direct Marketing Association www.the-dma.org
• The Direct Marketing Association (DMA) - Of particular interest is the DMA library and the application for DMA student membership. 
• The DMA Job Bank - Search for direct marketing job opportunities and post your resume for free. 
• Marketing Lists Services -
• Become a Certified Direct Marketer through the Interactive Marketing Institute at Virginia Commonwealth University

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• Communications Brief Template
• Marketing Communications Mix
• You call that integrated marketing communications?

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• Association for Interactive Marketing
• Crash Course in Web and Internet Marketing
• Internet Advertising Marketing Guide
• Learn a Little About Banner Advertising on the Internet (.pdf file)
• Want to find out if you or your website have been discussed in any newsgroups? Check out NetNews Tracker.

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• Ad Resource Basics
• Choosing Advertising Mediums
• Media Kit for the Doctoral Programs Guide for 2004 (.pdf)
• Review some of the activities at JMU Media Relations
• Media Central - For media and marketing intelligence. 
• Mediadirector - An alphabetical listing of over 200 media kits. 
• MediaInternet.Com - An online service for media buying needs in the United States and Latin America. 
• MediaStart - Database of national consumer publications, including their advertising rates, circulation figures, and editorial calendars.
• Neilsen Media Research - The leading provider of television information services in the U.S. and Canada.
• Reuters Media World - The online community for media buyers and sellers. 
• Download TV Basics (.ppt) if you want more information about television as a form of media.
• Internet Press Guild - The media watchdog group which promotes accuracy in news reporting.
• Visit the following sites:  
  • AC Nielsen www.nielsenmedia.com
  • Arbitron www.arbitron.com/
• Review the Online Media Kit for BusinessWeek
• Neilsen Media Research - The leading provider of television information services in the U.S. and Canada.

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• Brand Packaging - The only magazine focusing on the marketing of packaged products - covers packaging strategies, consumer preferences, market patterns, new preferences, and international developments. 
• PackagingInfo.com - The largest single source of packaging information on the Internet.

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• Crash Course in Personal Selling
• Journal of Personal Selling and Sales Management - The premier academic journal in personal selling and sales management research.
• Justsell.com - A sales and marketing portal providing tips and resources for the sales professional.
• Sales and Marketing Magazine - The premier practitioner journal specializing in sales and marketing management.
• SalesBiz Magazine - News and information for the sales professional.
• SalesLeads USA - Leads and mailing lists for B2B and B2C.

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• Future of Print Media Journal
• News Central - A set of links to hundreds of newspapers throughout the U.S. and the world, organized according to state and country. Claims to be the largest collection. 
• News Directory - Another more set of links to hundreds of newspapers throughout the U.S. and the world, organized according to state and country. Also has sections for other media types. 
• Newspapers Online - Find links to newspaper publications all around the world. This site is very well organized geographically, and with sections for Arts & Entertainment, Religious Publications, Business Publications, and other helpful categories. 
• Print Media Magazine -

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• A dozen reasons to send a press release.
• Internet Publicity Resources (Tenagra Corporation) - An amazing set of time-saving resources for the Internet publicist.
• Publicity Photos 
• Publicity Primer - Keys to success; ways to generate publicity; knowing what's news; publicity checklist; and more.
• Press Release Services - Press releases delivered to 10,000 journalists and media members in the U.S. and internationally.
• Recommended Resources for Publicity and Marketing - Publicity services, media directories, marketing resources, and internet marketing discussion lists. 

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• Crash Course in PR
• How J&J Handled the Tylenol Crisis
• Media Kits on a Shoestring
• PR Newswire - Provides comprehensive communications services for PR and investor relations professionals ranging from information distribution and market intelligence to the creation of online multimedia content and web sites.
• Proctor & Gamble's History of the Moon and Stars Trademark
• Public Relations Society of America - A professional society of PR practitioners and academics.
• Public Relations Online - A reference source for the PR industry. 
• Rolling Rock
  • Urban Legends Reference
  • Why is there a "33" on the labels?
• The Tylenol Crisis:  How Effective Public Relations Saved Johnson&Johnson

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• Crash Course in Sales Promotion
• Creative Magazine Directory - This site has a directory of companies involved in services such as POP displays, trade show & exhibition space and sales promotions products. 
• Guide to Sweepstakes Advertising
• H.O.T! Coupons - A direct mail advertising company that offers consumers the ability to download coupons. 
• Incentive Industry Magazine - Includes a searchable directory of gift, merchandise, travel , service and others incentive suppliers.
• The Infomercial Index
• Institute of Sales Promotion - U.K.
• Point of Purchase Magazine - Provides access to some of the resources and articles found in its print publication. 
• PROMO, Magazine of Promotional Marketing - An online magazine catering to the promotional marketing industry. 
• Sales Promotion and Sweepstakes

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• Moving Media
• http://www.bestimpressions.com
• Improving Your Yellow Page Ad's Response
• Ten Dos and Don'ts of Yellow Page Success

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• Advertising Design:  Stand Out in Small Spaces
• American FactFinder - Great data from the U.S. Census Bureau.  
• CPM Calculator - Use these calculators when planning your media budget to help you figure out your cost per thousand. 
• Color Wheel Pro:  See Color Theory in Action!
• Do you remember some of the Top Super Bowl Ads?
• Dr. Thomas Bersch's IMC Project Resources and People - A listing of supplemental IMC resources and contact people at James Madison University.
• The Gender Ads Project
• Take the Keirsey Temperament Sorter II to find out your personality according to Meyers-Briggs.
• Promotional Products - What they are and how they are used.
• Learn how Q Ratings and Scores can be used in IMC. 
• Tutorial for Simmons Choices II - Choices II CD-ROM (available at the Carrier Library Reference Desk) from Simmons Market Research Bureau allows you to explore U.S. buying habits of people based on their media habits. The marketing data was collected from more than 22,000 households, then projected to reflect the general population.
• VALS Segment Descriptions
• WOMMA - Word of Mouth Marketing Association
• You are where you live - Helpful information from Claritas for learning information based on zip code data.

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• Cool Tools for Online Writing
• Cybercitations - Learn how to document Internet sources properly.
• Dictionary.com - Look up words, translate text, and find writing tips.  (Also check out Thesaurus.com on this site.)
• The Grammar Lady Online - A free site where you can ask for a little grammar help.  
• Writer's Workbench - Provides immediate, impartial, and accurate feedback directly to writers as they write and revise in Microsoft Word. 
• Glossary of marketing, advertising, internet, and promotion terms
• Use/Misuse of Loan-words in the English Language in Japan
• Words to the Wise:  Has Your Marketing Copy Lost It's Punch?  Kick it up a Notch with These Words that Work

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I subscribe to the following newsletters:

• AdFreak
• Internet Retailer
• ClickZ
• iMediaConnection
• MediaWeek
• OMMA Magazine
• MediaBuyerPlanner.com
• MarketingVOX
• Brandweek
• IAB Smartbrief
• MarketingProfs
• Adrants
• AdAge
• eMarketer
• MarketingCharts
• MediaLife
• MarketingSherpa
• DM News
• Media Daily News
• AdWeek