Table of ContentsINTRODUCTION TO HOSPITALITY SERVICES MARKETING Hospitality Services Marketing Expanded Services Marketing Mix Zeithaml & Bitner What makes services different? Services: Consumer Decision Making Categories in Consumer Decision-Making and Evaluation of Services Classifying Services Chris Lovelock Relationship Marketing A Key to Success |
Author: Robert Reid
Email: reidrd@jmu.edu Home Page: http://cob.jmu.edu/reidrd Other information: |