Our reading material in this course is drawn from a
variety of sources addressing the content we cover
during the semester. This
page links to articles and other materials that couldn't be planned before
the semester began because they hadn't been written yet. These
resources included on our midterm and final exams.
- accessibility
- business impact
- buyer behavior
- e-commerce
- email
- e-tail
- integrated marketing communications
- marketing
- media
|
- net technologies
- practice
- online advertising
- search marketing & optimization
- security
- social nets
- user behavior
- wireless
|
