This course is about online marketing practices with particular attention to building site traffic; i.e., attracting visitors to our online presence.  Our interest is in understanding the relevant technologies and practices, and what they do to enable and facilitate digital marketing.

Enrollment in this course is restricted to business majors who have completed COB300.  Non-business majors may be eligible with instructor approval if space is available.  Marketing majors and other business majors have priority, in that order.

contacting Dr. Williamson  If you need to talk with me other than during official hours, I'm accessible. You're welcome to come to my office at any time.  If I'm not otherwise occupied, we'll talk.  My office is ZSH235.  The single best way to get my attention and a response is by e-mail at williakc@jmu.edu.  Phone is second best.  I spend a lot of time in e-mail every day, and I try to be faithful about providing quick turnaround.  That said, you're welcome to visit my office also.

learning objectives  You should be able to do the following by the end of this semster.

• internet marketing strategy  Recommend a variety of strategies for using the internet to market to relevant stakeholders.
  
  
• measuring effectiveness  Assess the effectiveness of internet marketing strategy and tactics in achieving an organization’s business objectives.
  
  
• technology  Describe and apply current technologies supporting and enabling the strategic internet marketing function.
  
  
• global trends and opportunity analysis  Describe major internet challenges and opportunities based on historical and current events in the global business environment.
  
  
• ethic and legal issues  Explain ethical and legal issues relevant to internet marketing.

attendance policy  Your grade in this course is based on your performance throughout the semester, which includes satisfying professional expectations.  It's your responsibility to inform yourself well (see below) about the components of your grade, the weights assigned to those components, and course expectations.

I call roll each class meeting until I can associate your name with your face.  I usually accomplish this about halfway through the semester.  This is also for tracking attendance which is part of professional expectations.  When I can associate everyone's name with the correct face, I may or may not take time to call roll.  You need to be very aware that when I can associate your name with your face you become very conspicuous by your absence.  Absence from class is a failure to meet work responsibilities.

Attendance is important for two reasons.

• Many class meetings are 'hands-on' using some or all of the class time working with the technology tools for task accomplishment.
• Some exercises may be accomplished only during class time.

I hope you'll enjoy the experience enough that attendance is not an issue. tests  We have a mid-term and a final.  They're based on reading assignments, class discussions, and exercises.  The may require two class periods to complete because it requires us to work with the technology.

grades  The composition of your grade and the grading scale are depicted below.

professional behavior is expected.  By virtue of enrolling in this course, you agree to the following.  Click here for further required reading about professional expectations in this course.

• I clean up after myself: I take out of the Showker computer classroom with me whatever I brought in for class.
• If I miss a class, it's my responsibility to learn from other students about assignments and to be prepared for the following class.
• I follow the JMU honor code in completing all work for this course.
• I concentrate on the work to be done for this course during class time.