internet marketing timeline for fall 2007

Internet Marketing 470 TT 0800 - 0915, 0930 - 1045 in Showker lab fall 2007

exercises

grades

date	When we finish this material . . .	. . . we should be able to
Tu.28 Aug	syllabus subscriptions & resources website building working with html net business properties	explain the purpose of the course & how performance is evaluated. stay &information relevant to this course. explain our project & its purpose. access online resources to learn html basics.
Th.30.Aug	working with html Dreamweaver 2004	create a web page using html in notepad to display properly in a browser. use 'Manage Sites' & connect to the server.
Tu.04.Sep	essentials of site design building a site to build your business PC magazine's top websites	describe essential features of site design for postive visitor experiences. describe how to use a site to help build a business. describe what characterizes sites that develop regular visitors.
Th.06.Sep	working with Dreamweaver 2004	navigate DW. create a web page & ftp it to the server to display properly in a browser.
Tu.11.Sep	working with Dreamweaver 2004	work with tables, library files, cascading style sheets, & forms
Th.13.Sep	the internet	identify the essential internet technologies. describe the essential tasks each performs to enable web operation.
Tu.18.Sep	domain names net marketing & e-commerce: current practices & issues where the internet lives	develop & register an effective domain name. describe current 'big idea' trends in net marketing practice. describe current 'hot' issues affecting & affected by each idea
Th.20.Sep	digital business business models	describe the nature of digital business & distinguish e-business from e-commerce from net marketing. explain 'business model' & idenitify basic categories of models. describe how these categories generate revenue.
Tu.25.Sep	security	identify & describe the major online security issues.
Th.27.Sep	Gary Flynn on security	identify the major threats to online personal & commercial activity.
Tu.02.Oct	online advertising: status & forms online advertising: wrong ways, right ways, & effectiveness	describe the state of online advertising & identify its forms. describe issues important to online professional marketing practice. describe wrong ways & right ways to employ net ads. describe the state of ad effectiveness.
Th.04.Oct	professional opportunity	stay current with current professional news.
Tu.09.Oct	new tools for marketing & advertising	describe how marketing is using emerging digital media
Th.11.Oct	Bill Vance, founder Upper Quadrant slideshow: Where Results Matter	explain what marketing metrics are & why they matter.
Tu.16.Oct	SEO & SEM introduction	explain the fundamentals of the seo process.
Th.18.Oct	search skills Microsoft Image Composer tutorial static & animated banner ads introduction to search engines (SEs)	find particular content faster. create any IAB standard size banners. distinguish types of search technologies, & describe the SE business.
Tu23.Oct	midterm	demonstrate achievement of the learning objectives to date
Th.25.Oct	midterm	demonstrate achievement of the learning objectives to date.

Tu.30.Oct	search engine optimization (seo) email newsletter exercises	how search engines & directories retrieve what we're seeking. use the major search tools to find anything accessible online.
Th.01.Nov	Janet Driscoll Miller, Search Mojo Searchj Mojo slideshow	explain the fundamentals of making a site search engine friendly.
Tu.06.Nov	privacy online email marketing Business Week survery of COB seniors	identify & discuss key online privacy issues, & create a privacy policy. identify compelling advantages of email as a marketing tool. describe email purposes & essential features.
Th.08.Nov	email evolution conference intellectual property in a digital age spam	describes the challenges to protecting intellectual property online. define spam & explain why it's unprofessional & unethical.
Tu.13.Nov	Prof Taz Dautghtrey, CS: privacy, trust, security	define security, privacy, confidentiality, & their relationship with trust.
Th.15.Nov	email marketing using SilverPOP	navigate & create an email using silverPOP.
Tu.20.Nov	email marketing using myEmma	. distribute an email usiing myEmma.
Th.22.Nov	T h a n k s g i v i n g
Tu.27.Nov	email newsletter for final exam	use silverPOP or myEmma to create & distribute a professional grade email newsletter.
Th.29.Nov	more on email marketing	discuss email's importance relative to other digital marketing tools. discuss email's effeciveness relative to other digital marketing tools.
Tu.04.Dec	course evaluation review for final exam	know how to prepare & do well on our final exam.
Th.06.Dec	final exam part 1	demonstrate achievement of the learning objectives since midterm.
Mon.10.Dec	project site completion by 1700 hrs	demonstrate ability to create a user friendly, essential features website.
Tu.11.Dec FINAL EXAM	section 1 0800-1000 hrs in Showker Lab section 2 1300-1500 hrs in Showker Lab	demonstrate achievement of the learning objectives since midterm.

This site is produced by Dr. Ken Williamson, prof of mktg, College of Business, James Madison University, Harrisonburg, VA 22807. Updated Tuesday.04.Dec.2007. Contact williakc@jmu.edu with comments or questions. Thanks for visiting. Also visit James Madison Christian Faculty Fellowship @ www.faithatJMU.com