date |
When
we finish this material . . . |
.
. . we should be able to |
Tu.12
Jan |
syllabus client project working with html |
explain
the purpose of the course & how performance is evaluated. explain our project & its purpose. access online resources to learn html basics. create a web page using html in notepad to display properly in a browser. |
Th.14.Jan |
subscriptions & resources | receive & access information relevant to this course. |
Tu.19.Jan |
Ms. Anne McMahon, VP MKTG, yardlover.com Ms. Michelle Nunnally, JMU student & new hire, yardlover.com yardlover.com slides |
describe yardlover's business & business model. |
Th.21.Jan |
site project domain names 470 central |
begin web site development. explain the criteria for a good domain name. explain the marketing and technical importance of domain names. access & use resources essential to this course. |
Tu.26.Jan |
calculating grades for this course essentials of site design building a site to build your business Dreamweaver CS3 |
accurately calculate your grade for this course. describe essential features of site design for postive visitor experiences. describe what characterizes sites that develop repeat visitors. describe how to use a site to help build a business. use 'Manage Sites', connect to the server, & navigate DW. create a web page & ftp it to the server to display properly in a browser. work with tables, library files, cascading style sheets. |
Th.28.Jan |
search engines |
describe
the business of search & trends in search & the business. |
Tu.02.Feb |
Dreamweaver CS3 | use
'Manage Sites', connect to the server, & navigate
DW. create a web page & ftp it to the server to display properly in a browser. work with tables, library files, cascading style sheets. |
Th.04.Feb |
470central > digital marketing & metrics > SEO | explain &do effective SEO. |
Tu.09.Feb |
470central > digital marketing & metrics > SEO | explain &do effective SEO. |
Th.11.Feb |
class wiki on digital maketing 470central > reading announcements |
contribute informed commentary & questions. demonstrate ability to apply ideas frmothe reading. |
Tu.16.Feb |
u n i v e r s i t y a s s e s s m e n t d a y | |
Th.18.Feb |
online advertising | describe the state of online advertising & identify its forms. describe issues important to online professional marketing practice. |
Tu.23.Feb |
online security | identify & describe the major online security issues. |
Th.25.Feb |
Gary Flynn on security | identify the major threats to online personal & commercial activity. |
Tu.02.Mar |
online buyer behavior | profile the size & demographics of the online audience compare & contrast online & offline search & buying behavior |
Th.04.Mar |
online advertising in class ex04 | demonstrate understanding of online advertising forms & contexts |
| Tu.09.Mar | s p r i n g b r e a k |
|
| Th.11.Mar | ||
Tu.16.Mar |
||
Th.18.Mar |
business models online | explain 'business model' & idenitify basic categories of models. |
Tu.23.Mar |
intellectual property online summer 2010 paid internship opportunity |
describe
the challenges to protecting intellectual property online. describe the forms that intellectual prooerty takes. identify & describe the types of intellectual property law. |
Th.25.Mar |
privacy online | identify & discuss
key online privacy issues, & create a privacy policy. define security, privacy, confidentiality, & their relationship with trust. |
Tu.30.Mar |
email marketing email reading |
explain
email's importance relative to other digital marketing tools. explain email's effeciveness relative to other digital marketing tools. describe major issues affecting email marketing best practices. explain email marketing best practices. |
Th.01.Apr |
Silverpop login email newsletter exercises |
login, navigate, & use Silverpop. create & deliver 2 professional grade email newsledtters. |
Tu.06.Apr |
Silverpop | create & deliver 2 professional grade email newsledtters. |
Th.08.Apr |
myEmma login | login, navigate, & use emma. |
Tu.13.Apr |
spam | define spam & explain why it's unprofessional & unethical. |
Th.15.Apr |
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Tu.20.Apr |
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Th.22.Apr |
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| Tu.27.Apr | ||
Th.29.Apr |
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| Fri.30.Apr | client report: hard copy to client; electronic copy to williamsonkn@gmail.com | |
| Mon.02.May | website projects come to closure | |
| Tu.04.May | final exam sec 2 0800 - 0915 takes final 0800 - 1000 hrs | |
| Th.06.May | final exam sec 1 1230 - 1345 takes final 1030 - 1230 hrs | |
