Internet Marketing 470 TT 0800 - 0915, 0930 - 1045 in Showker lab fall 2007
JMU College of Business logo. link to James Madison University

domains Every web page has a URL, a 'universal resource locator', appearing in the address field near the top of of our browser window.  The URL contains a domain name identifying the site we're on.  Domain names are as important as brand names and, in fact, should be regarded and managed as such.  So we need to exercise care in considering and selecting the possibilities.  The name or names we choose must also be legally available.  When we identify some good ones that are legally available, we need to register them to secure the legal right to their exclusive use for our site only.  This exercise is about understanding these issues and selecting five for use with your project site.

 

reading

  • Click here to learn about the very practical task of actually acquiring a worthy domain name. 
  • Now let's summarize and review the wisdom these sources share with us about domain names by clicking here for this slideshow.

We should regard domain names as brand names.  A lot of attention is given to brand name management, and respected brand names are fiercely protected.  Click here for some examples.  Read

to discover when branding seems to matter and when it doesn't.

We've used howstuffworks previously.  We're using it again now.   Visit How Domain Servers Work.  We're interested in understanding 'IP Addresses' and 'Domain Names'.

exercise 6 Your task for this exercise is to come up with five domain names for your project site that satisfy as much as possible the criteria for a good domain name we've reviewed.  In the process of doing this, your second task is to determine if the preferred names are legally available to register and use. 

When you have five legally available domain names that could be registered, create a web page using Dreamweaver and put it to your account on the studnet.jmu.edu server.  Save this page with the file name 'domainames'.  The content of this page is a bullet point (unordered) list of your five domain names. 

Also: Include the names of the two domain name registrar you used in case I want to verify that the names you've selected are legally available.  Do a search for 'domain name registration service'.  You'll discover there are a lot of service providers.  Pick two and check their databases to learn if the domain names you want to use are available for registration.  I want your compare the results of two providers to test for identical outcomes.  For our pruposes it doesn't matter which two providers you use for your domain name search.  As an FYI asiade: GoDaddy.com is well know because it's done a lot of advertising.

This is exercise 6 due NLT Th.27.Sep by 2100 hrs when I'll begin visiting these pages for the FINAL score.

This is exercise is worth 27 point.

  • 5 points for each domain name;
  • 1 point for identifying each of two domain name registration services.

 


This site is produced by Dr. Ken Williamson, prof of mktg, College of Business, James Madison University, Harrisonburg, VA 22807.  Updated Wednesday.27.Sep.2007.  Contact williakc@jmu.edu with comments or questions.  Thanks for visiting.   Also visit James Madison Christian Faculty Fellowship @ www.faithatJMU.com
For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes ... Rom 1:16