• use & effectiveness
  • permission
  • best practices
This reading informs about email's status as a marketing communication tool in terms of current and projected spending, and its effectiveness.

  E-Mail Top Digital Marketing Tool   E-Mail Performance Steady
  Strong Spend Ahead for E-Mail Marketing   eMail Tops Online Ad Budget Change in '09
  Steady Growth for E-Mail Budgets   Retail E-Mail Volume Continues Rise
  E-Mail Marketing Still Works   E-Mail Named Tops for 'Targeting'
  E-Mail is The Most Effective Form of Direct Response  
  Now is the Time to Invest in Email  
  Consumers Opening Fewer E-Mails  
Getting permission from our recipients is ethically required out of respect for their privacy and it's essential to comply with federal law.

  Mailing with Permission  
  E-Mail Marketers Mind Their Manners  
  The Six Cs of Permission Email Marketing  
  Your 10-Point Quality-Control Checklist  
  The Powerful Potential of Permission-Based E-Mail  
This reading covers best professional practices in the use of email as a marketing communication tool.

  E-Mail Open Rates Hinge on 'Subject' Line Two Basic E-Mail Tactics   Staying Relevant with Targeted EMail
  How to Grow Your Opt-In List: The Ultimate Guide Four Key Components of E-Newsletter Advertising   E-Mail Marketers Plan Advanced Campaigns
  Uncut E-mail Lists Can Hurt E-Mail Marketers Sending in the Dark   Top E-Mail Subject Lines Focus on ‘You’
  Growing Your List Without Compromising In Email, Emphasize Quality, not Quantity   Combining the Strengths of Social and E-Mail
  Trends and Best Practices in E-Mail Marketing 7 New Email Marketing Tactics You Have to Use in 2010   Room for Improvement in E-Mail Opt-Outs
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